Dave’s Auto: Cracking the Social Media Code | Guiding You Forward
What happens when a leap of faith, an open heart and a surprise talent come together? If you are Dave and Miles Bell, your social media presence goes through the roof! Get a ringside seat to how Dave’s Auto Center became one of the largest auto repair channels on social media.
What started as a few basic ideas has turned into a social media phenomenon. About two years ago, Miles Bell, president of Dave’s Auto Center, tried to sell his father—the owner of the company—on the benefits of using social media to increase their sales. Back then, their Facebook page had around 200 followers. Today, that page has about 1.5 million followers. Miles and Dave join us on this episode of the Mountain America Credit Union Guiding You Forward podcast to share their journey.
In this episode you’ll discover:
- How a leap of faith can result in greatness.
- That when you focus on helping others, good things come back to you.
- How talent often shows up in disguise.
It all began when Miles, brimming with creative ideas and determined to modernize the business’s marketing strategy, kept nudging his dad to embrace social media. Dave gave Miles some leeway and encouraged him to see what he could do. Little did they know that this leap of faith would lead to a thriving online community with a network of fans and fellow mechanics that span the globe.
Dave never expected that helping a Russian couple from his church would change everything. When he met Sergei and Nastya, he was hoping to find a mechanic to hire—instead, he found a cook. But Dave hired them anyway for odd jobs around the shop. A week later, Sergei knocked on his office door and said five simple words: "I make you number one." Dave had no idea the power of that promise.
During that first week, Sergei and Nastya had discovered Miles’ dream of growing the business through social media. Suddenly, Sergei's promise made sense—back in Russia, he had been a popular YouTuber with a massive following. Now he and Nastya were ready to put their social media expertise to work for Dave's shop. Watch the full video to see how this unexpected team made it all the way to number one.
This story is a reminder that sometimes the most unexpected people bring the most extraordinary talents—and that when you take a chance on an idea, or a person, you never know just how far it might take you!
